Customer Service

It’s not often that I am wow’d by a message on my phone, but today I got a voice mail from the guys that do the dry cleaning at Purple Tie. Basically, there’s a drop box here in the office. I pay for my dry cleaning, but don’t have to drive anywhere, which is really convenient for me. This is my first time using it, so I filled out a form and put the stuff in the bag and dropped it in the box. But, it’s in this voice mail that the real awesome customer service starts. Take a listen:

What amazes me is first, this guys delivery over the phone is awesome. I don’t know if they give the guys a script or what, but he completely sets me at ease. I don’t think I even get the same level of confidence from the day care I’ve dropped my kids at. Perfect. Second, Purple Tie has made it extremely easy for me to use them again. All I have to do is put my clothes in a bag and put that back in a box. That’s it. Why would I ever use another service? There are so many things service organizations and business could learn from this model.

And, it makes me wonder, how could this patern be used in education? Once we have a person in our learning system, how can we improve the learning engagement each time they interact with us?